L'Express Connect Social Media Management
A dual-track social media strategy on Instagram and LinkedIn, one voice for the franchise givers scouting operators, another for the franchise takers building the business.
One brand, two very different audiences
L'Express Connect operates at the centre of the Dutch franchise market, serving two audiences that rarely overlap: franchisors looking for reliable operators to grow their concept, and franchise takers looking for a proven business to run.
Each side needs a different tone, a different platform and a different kind of proof. Speaking to both from a single feed had left the brand feeling generic to everyone.
Two channels, two conversations
LinkedIn · for franchisors
We positioned L'Express Connect as the authoritative marketplace for franchising in the Netherlands. Thought leadership, market insights and case-driven posts written for decision-makers and franchise givers evaluating where to place their next operator.
Instagram · for franchisees
We built a warmer, more human feed aimed at prospective and active franchise takers, opportunity-led content, entrepreneurship stories and a look inside the network, designed to turn interest into applications.
Our goal:
make L'Express Connect the obvious first stop on both sides of the franchise conversation.
One brand,
two audiences,
aligned.
Franchisors now treat L'Express Connect as the serious B2B partner they can rely on, while franchisees discover it as the place to find their next chapter. Same brand, but each side hears the message meant for them.
Only 1 spot left · Q2 2026
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