Going Viral With My Brand, Twice
You can’t preach about social media growth without getting your hands dirty first. Before I started helping brands scale, I ran my own high-stakes experiment—because nothing teaches you faster than throwing content into the algorithmic abyss and seeing what survives.
It all started in late 2019. TikTok wasn’t yet the cultural behemoth it is today—back then, it was a chaotic playground of weird trends, dance challenges, and inside jokes that only made sense if you were deep in the algorithm. I was curious. Could I make something go viral? Could I crack the code of what made people stop, watch, and share?
So, I started posting. No strategy, no expectations—just raw, unfiltered humor. Memes, skits, funny observations. Some videos got a few views, others flopped spectacularly, and then, one day—boom. One of my videos exploded. Thousands of views turned into tens of thousands, then hundreds of thousands. The comments flooded in. My notifications wouldn’t stop.
After seeing firsthand how content could spread like wildfire, I wanted to test my skills in a different space—one that wasn’t just entertainment, but value-driven. That’s when I turned to fitness. Instead of relying on randomness, I set out with a clear goal: Could I intentionally grow an account in a niche where credibility and consistency matter?
See the results for yourself below!
Cracking the Viral Code
Second Time’s a Charm: Fitness Account
So, how did I do it?
• I positioned my content differently – instead of just workout clips, I created posts that made people think, react, and share.
• I leveraged trends—but on my terms – making sure every trend worked for my niche, not the other way around.
• I posted with strategy, not just consistency – figuring out what times and formats worked best for my audience.
• I built a real community – because engagement isn’t just about numbers, it’s about relationships.
