MeYe Optiek Luxury eyewear rebrand
Two intertwined projects: a complete luxury rebrand and an ongoing long-term content partnership, repositioning MeYe Optiek as a contemporary fashion and lifestyle brand. Expand each project below.
From functional eyewear to fashion-forward
MeYe Optiek came to us with an outdated visual identity that no longer reflected the quality and character of their store.
The brand felt generic, retail-driven, and far removed from the lifestyle brand they were becoming.
They wanted a complete transformation, one that would position MeYe Optiek as a contemporary fashion and lifestyle brand, where glasses are no longer seen as a purely functional product, but as an essential part of daily style, identity, and self-expression.
Drag the slider to compare the old identity with the rebrand.
Branding That
Supports Higher
Pricing Power
We built a complete visual identity from the ground up: logo conception, typography system, colour palette, brand guidelines, and social media templates.
Every decision, from the monogram inspired by luxury fashion houses to the colour palette inspired by the architectural blue of the building itself, was made with one goal in mind: making MeYe Optiek feel like a luxury label, not an eyewear shop.
From product shots to lifestyle storytelling
With the new identity in place, the next step was translating it into a cohesive social presence — one that matched the elevated brand world we had just built.
We shifted the content from product-focused posts to editorial, lifestyle-led storytelling: close-up frame details, in-store moments and considered art direction.
Our goal:
let MeYe Optiek feel like a fashion brand on the feed, not a shop window.
A feed that finally
matches the brand.
Within the first months, MeYe Optiek's social presence shifted from inconsistent product posts to a refined, editorial feed that mirrors the new identity.
The result: stronger brand authority, a noticeable lift in engagement and a clear visual signal that MeYe Optiek belongs in the luxury eyewear category.
Only 1 spot left · Q2 2026
Your next month's content: planned, created, and live in 30 days.
Only 1 spot remains in Q2 2026.
I'm not missing this